BOOK DESIGN

SHEEPTACULAR Pittsfield!
Shear Art Spun from our Merino Heritage

Sheeptacular Pittsfield! celebrates the ongoing history of the City of Pittsfield, Massachusetts in a way — so unique — that joins its nineteenth century roots with its twenty-first century outlook. From the first appearance of the Merino sheep in their town square in 1807 through the incredible growth of the woolen industry to the creation of outrageous, witty, sentimental and simply gorgeous Merino sheep figures on Pittsfield’s main streets and byways, this place and its agricultural and cultural histories have been intertwined.

Toelke Associates designed the SHEEPTACULAR Pittsfield! commemorative book for the publication committee of the Sheeptacular Pittsfield! Event in Pittsfield, Massachusetts, in the spring of 2004

Our work on this project included:

• Consultation with the committee for development of visual concept, page design and typography, cover graphic and book jacket design.
• Consultation with the printer for optimum trim size, paper choice, proofing and scheduling.
• Consultation in cooperation with the event photographer for silhouetting, color correction, file size, etc.
• Delivery of complete files and hard copy to printer.
• We worked closely with the committee, which included numerous meetings, through the entire design and production process. It was important that the project moved rapidly to meet the printer’s tight schedule; books had to be available for sale at a major Sheeptacular Pittsfield! event. Extensive use was made of PDF files for review purposes. The book was delivered on time and on budget.